For Massachusetts small businesses that want more customers
Ads that guess. Leads that go cold. Follow-up that never happens. Fix all three in 6 hours, and the state pays you back.
A live, hands-on course for owners, office managers, and marketing staff. Study what already works in your market, shape a clear offer, write ads and emails with AI, and build follow-up that never drops a lead. $1,800 per person, reimbursed up to 100% by the Massachusetts Workforce Training Fund for eligible companies.
See if you qualify3 questions, about 60 seconds.
Live and hands-on · 6 hours · No technical background needed
Is it really covered? +
Yes, for eligible companies: a for-profit Massachusetts business with 100 or fewer Massachusetts W-2 employees. You pay the $1,800 up front and the state reimburses you after the course, up to 100%, through the Workforce Training Fund Express Program. We walk you through the application and the paperwork for free. The state needs your application at least 21 days before class.
We have no marketing background. +
None needed. The course teaches a research method first: study the ads and offers already winning in a market instead of guessing from a blank page. Then you practice writing offers, ads, and follow-up with AI, and a person approves every word before anything would run.
What is the catch? +
There is no catch. The program exists because your company already pays into the Workforce Training Fund on payroll. This is getting your own money back. Live class, 6 hours, taught during work hours.
Taught live by Mike Haynes, co-founder of Virescent. His company builds these exact systems for businesses like yours.